Intent Search + Growth

Turn your site search into
your best salesperson.

Lens answers buyer questions with AI, detects purchase intent↓, and surfaces the right action — get a quote, request a sample, talk to a specialist. Leads go straight to your CRM. One line of code, on top of the search you already have.

See the demo Start now
A customer searches
"best coating for a 12,000 sq ft warehouse floor with forklift traffic"
Typical site search
0 results. Did you mean "coating"?
Same site, with Lens
ArmorPoxy ArmorGarage — Commercial
epoxy · heavy traffic rated · 12 colors
Industrial Urethane Topcoat — HD
forklift rated · chemical resistant · matte
ArmorUltra System — Warehouse Kit
12,000 sq ft kit · 2-coat · closest match
3:1
Search volume drop — users find it on the first try, not the third*
1 line
Of code to integrate into your existing platform
Leads
High-intent visitors converted into quotes, samples, and signups

Running in production today

ArmorPoxy
Commercial coatings manufacturer
CONMED
NYSE-listed medical device maker
Hammerhead Guitar Picks
Guitar pick maker
Gnarly Vines Farm
Farm & vineyard
Vitality Collective
Health & wellness
Valley & Vines
Wine & vineyard

The platform

Everything your current search is missing.

Lens drops onto any website with one line of code. It understands what visitors mean, synthesizes real answers from your content, detects buying intent, and surfaces the right action at the right moment — quote, sample, signup. Leads go to your CRM.

Intent search

Visitors describe what they need in plain language. Lens finds it — even when they don't know the right words.

Intent detection

Lens reads buying signals — project size, product type, urgency — and knows when a visitor is ready to act.

Action pills

The right offer at the right moment. Quote, sample, catalog, specialist — one tap, pre-filled, delivered to your CRM.

Search analytics

See what visitors search for, what converts, and where they give up. Find the content gaps costing you leads.

Your visitors ask a question. Lens answers it.

AI overview with real answers sourced from your content. Follow-up suggestions. Related pages. Match scores. One search, everything they need.

Try the live demo →
Lens search demo — AI overview with follow-up options, related content, and source results

Know exactly what's working.

Search volume, engagement depth, answer quality grades, and actionable recommendations — all in one dashboard.

Performance
Lens analytics dashboard — searches, engagement, click-through rate
Insights
Lens insights — answer quality grades, top issues, queries needing attention

How it works

Intent is the difference between a sale and your customer using a competitor.

Every search returns answers. Lens goes further — it understands the intent behind each query, identifies buying signals across the session, and drives leads directly into your pipeline.

Search

Visitor asks a question. Lens answers with AI — sourced from your content.

Capture

Lens detects buying intent and surfaces the right action — quote, sample, signup. Pre-filled, one tap.

Your CRM

Lead lands in your pipeline with the full search session attached.

Delivers to

HubSpot · Salesforce · GoHighLevel · Pardot · Zapier

Why it works

Good answers need good data.

Generic AI search fails on real catalogs because the data isn't ready — specs trapped in PDFs, dozens of supplier lines formatted differently, substitutions that live in a rep's head. Point a model at that and it answers confidently and wrong.

Lens works because we fix the data first. That's where SmartCore360 begins — Lens is the front door.

See what's behind Lens → SmartCore360
1
Lens — customers find the right product
2
Readiness — we structure and verify your product data
3
SmartCore360 — that data powers every surface, and any AI you run

Pricing

Simple pricing for search. Scoped pricing for everything behind it.

Start with search on the data you already have. When you're ready for answers that are structured, verified, and safe to rely on, that's SmartCore360.

Lens — self-serve

Starter
$250/mo
  • 2,500 search inquiries / mo
  • Self-serve setup
  • Indexed from your live site
  • Email support
Start now
Growth
$500/mo
  • 5,000 search inquiries / mo
  • Self-serve setup
  • Indexed from your live site
  • Email support
Start now
Scale
$900/mo
  • 15,000 search inquiries / mo
  • Guided launch
  • Indexed from your live site
  • Priority email support
Start now

Every plan includes the Lens AI search core. 30-day money-back guarantee — if your users aren't finding what they need faster within the first month, we refund in full.

SmartCore360 — for complex or spec-heavy catalogs

Start with a Readiness engagement.

Most catalogs aren't ready for AI — specs in PDFs, inconsistent attributes, no cross-references. We fix that first, then Lens (and any AI you run) answers correctly.

from $2,400 · Catalog Readiness engagement

Findability report, product-data review, opportunity map, costed roadmap. Fee credited toward implementation booked within 90 days.

Send us your site — we'll show you what it misses
SmartCore360 license
  • Scoped to your catalog — priced on content volume (SKUs / documents / pages) and seats.
  • Structured & verified data — not just indexed-as-crawled.
  • Premium reasoning models — available on the license, metered to your usage.
  • API / MCP access — serve your product record to your other systems.
  • Regulated deployments — SOC 2 and HIPAA readiness available as scoped add-ons. GDPR-aligned data handling included.

Lens is not itself SOC 2 or HIPAA certified today; these are scoped engagements toward readiness for regulated deployments.

About

Built by Smartworks Solutions.

Smartworks Solutions, Inc. was founded in 2014 in Boston, Massachusetts — a privately held, 100% self-funded firm building enterprise digital and AI solutions. Lens and SmartCore360 are how we make product information findable, structured, and genuinely useful.

More about Smartworks →
3:1
Search volume drop — users find it on the first try*
2014
Founded in Boston · self-funded

* Based on observed search volume reduction at CONMED after Lens deployment.

FAQ

Common questions

We crawl your site, index your content, and tune the AI to your catalog — so the first answers your customers see are accurate. Onboarding is included in every plan, and the onboarding fee is fully refundable under our 30-day money-back guarantee.

Lens is not SOC 2 or HIPAA certified today. For regulated deployments, SOC 2 readiness and HIPAA readiness are available as scoped add-on engagements through SmartCore360. GDPR-aligned data handling is included in all plans. Contact us to discuss your compliance requirements.

Traditional site search matches keywords — if the customer doesn't type your exact product name or part number, they get nothing. Lens understands intent: a customer can describe what they need in plain language and Lens returns the right products. It sits on top of your existing search with one line of code.

Lens is the customer-facing search layer — it helps your customers find the right product. SmartCore360 is the data engine behind it — it structures, verifies, and maintains your product data so every AI surface (Lens, counter staff, inside sales) gets the right answer. Start with Lens on the data you already have; SmartCore360 is for when you need the data itself to be better.

Yes. Every plan includes a 30-day money-back guarantee. If we can't measurably improve your search performance within the first 30 days, we refund both your monthly subscription and your onboarding fee in full.

When Lens detects buying intent — based on the visitor's questions, project details, and behavior — it surfaces contextual action pills: request a quote, order samples, get a catalog. These open lightweight inline forms pre-filled with details the visitor already provided. Submissions go directly to your CRM with the full search session attached.

Enterprise

Built for catalogs where getting it wrong has consequences.

For companies with thousands of SKUs, spec-driven products, and regulated environments — where a wrong search result isn't just an inconvenience, it's a liability. Custom deployment, dedicated support, compliance-ready.

✓
Dedicated onboarding — we structure and verify your product data, not just index it
✓
Premium models — access to higher-reasoning AI models metered to your usage
✓
Compliance-ready — SOC 2 and HIPAA readiness as scoped engagements
✓
API & MCP access — serve your product record to your other systems
Talk to our team Schedule a call

Get In Touch

Have questions? Our team is here to help you find the perfect solution for your needs.

Contact Information

Fill out the form and our team will get back to you within 24 hours.

Email Us

info@smartwrks.com

support@smartwrks.com

Office

71 Commercial St

Boston, MA 02109

Sales

Speak with our sales team to learn more about enterprise solutions.

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